How do we balance technical depth in our messaging to appeal to both practitioners and decision-makers?

A comprehensive messaging document that encompasses elements like target audience, narrative, business challenges, benefits and value props, features as well as common uses cases can help hone the message for different target personas and allows you to build for the right audience.

With this messaging foundation by audience you can then craft relevant content where in the funnel it's appropriate. A way to balance more technical content is to build the bottom of funnel without overburdening extra layers of information. Let audiences dive for more when they need to or want to -- one idea could be to build a one-pager or product landing page with deep links to more technical videos or a help center article so they can learn more about a feature if they so choose.