ActionIQ Director, Technical Product Marketing Manager | Formerly Adobe • 2y
The number #1 recommendation is cross functional alignment. In organizations of any size–small and large–it's not sufficient to have only your direct leadership on board with the GTM strategy. Ensuring that the product, sales, and professional services leadership are informed and explicitly supportive is crucial. The plan should be accessible to all stakeholders and leadership, maintained diligently to reflect any updates. Lastly, make sure to explicitly document any blocker, risks and remediati ...Read More
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