What parts of your gtm planning and execution have become more important as you've developed as a product marketer? And what parts do you now view as less important?
ActionIQ Director, Technical Product Marketing Manager | Formerly Adobe • 2y
The number #1 recommendation is cross functional alignment. In organizations of any size–small and large–it's not sufficient to have only your direct leadership on board ...
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Workyard Director of Product Marketing • 2y
The parts of my GTM strategy and execution that have become more important as I've developed and led dozens of launches are:Alignment: Making sure that the PM and PMM tea...
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