Adobe Director, Product Marketing & Strategy • 2mo
Marketing is a broad umbrella with functions like brand, demand gen, content, and thought leadership. Many of these are focused on campaigns, channels, or execution. PMM's role is fundamentally different, and they own the end-to-end business. Sitting at the intersection of product, sales, and customer, PMM is a strategic function that directly impacts business performance. Some things I look for: High agency & ownership: I expect PMMs to operate like mini GMs, owning business outcomes like a ...Read More
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