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What template (or suite of templates) have you found to be most useful for launch planning and maintaining alignment & visibility across a variety of (very!) busy cross-functional stakeholders?

Specifically across the variety of workstreams that result from a launch plan

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2 Answers
  1. Alissa Lydon
    Alissa Lydon

    Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 4y

    For organizing and keeping track of launch activities, I created templates that I have carried with me from company to company. They contain all of the best elements from past launches (both my own and other PMMs I have learned from). And frankly, there is nothing fancy about them - they are mostly just spreadsheets! It's not to say that there aren't tools that can help streamline processes - I've seen launches effectively organized in Trello and Asana, for example. But what I like about my coll ...Read More

    1,365 Views
  2. Ryane Bohm
    Ryane Bohm

    Salesforce Senior Director, Product Marketing | Formerly Gong, Salesforce, GE • 3y

    Product Marketing Alliance has an arsenal of amazing templates that are available for members. I have used these many times over the past few years to get me started quickly. They have everything from launch planning to messaging & positioning to sales enablement and more. Don't be shy to customize them to fit your business needs. No template is ever going to be one size fits all.

    1,110 Views

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