How to communicate big changes in product when these changes have some benefits but require a big effort from your customers to enjoy them?

Welcome to the fun world of Enablement! And there are internal + external aspects of this. External Message x Value & benefits: What's in it for your users? Migrati...

Make it as easy as possible for your customers. Cannot emphasize enough that every decision you make should be prioritizing the customer journey and imagining how it will...

My initial reaction to this question was - why would you do this? :D If you are asking a customer to make a big effort, your overall benefits should far outweigh the work...

The first step is defining the customer journey and making sure your key functiona teams understand that journey. Then, recognizing that there may be stop gaps that need ...