What are some of the KPIs that should be focused on when launching a new feature of an existing product?
4 Answers
See my answer above - the KPIs that you choose when launching a new feature of an existing product should always be tied to business outcomes. When you launch features ...
22169 Views
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 4y
There are two levers I think about when deciding how we should measure launch success: Are users successfully adopting the product/feature? Are we successfully attractin...
1287 Views
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SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 3y
When launching a new feature of an EXISTING product, it can be difficult to attribute financial metrics to a single feature launch. Here are some things to consider as KP...
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Coachendo Director of Product Marketing | Formerly Google, Microsoft • 2y
When launching a new feature for an existing product, it's important to keep in mind that the selection of KPIs may vary based on the type of feature, your target audienc...
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