DeepL VP Product Marketing | Formerly Adobe, Salesforce • 8mo
I'll answer the question on the assumption that we already have an established business in another market. This could be in another country or another segment. Mistakes i see most often are (not in any particular order) Lack of local insights: For US companies (which i've mainly worked for) 'EMEA' or 'APAC' thinking can introduce some major inefficiencies in the go-to-market strategy; most prevalent in non-english geos. It's a useful category for org charts or reporting but not engaging prospect ...Read More
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