What's your criteria for deciding to do DIY research versus bringing in outside researchers?
3 Answers
HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 11mo
We follow an 80/20 rule - 80% DIY and 20% external for strategically significant research.At Hubspot, we use external agencies for research that will drive fundamental, c...
408 Views
Airtable Senior Director, Product Marketing • 11mo
The decision depends on scale, impact, and available budget - we primarily do DIY but are increasing our use of agencies.At Airtable, we're still a relatively small start...
383 Views
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Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 11mo
We primarily outsource our research because we believe conducting research is not our core competency.Every company has a different philosophy on this. At Freshworks, we'...
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Related Questions
Have any of you been in a scenario when your company was opposed to market research (b/c they thought it would take too long or cost too much money), but you were able to convince them that it was valuable? What steps did you take to convince them of the value? When considering a new initiative, how do you determine what questions to ask your MR team to ensure you are getting the right data to inform your decision?Just wondering how to get started doing market research--good sources, good tech, good panels, etc and what kind of budget does it take?Can you give examples when you've justified paying for external research?