Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 11mo
I've invested in external research when internal capabilities simply couldn't deliver the scope, speed, or expertise needed. Here are the specific scenarios that justified the budget: Large-scale market segmentation requiring statistical significance - We needed to understand buying behaviors across multiple personas in multiple verticals. To cut the data meaningfully by segment, we required 2,000+ survey responses. Our internal teams couldn't source that volume while maintaining quality, and th ...Read More
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