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Can you give examples when you've justified paying for external research?

Market Research
1 Answer
Erica Conti
Erica Conti•
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Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 10mo
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I've invested in external research when internal capabilities simply couldn't deliver the scope, speed, or expertise needed. Here are the specific scenarios that justifie...
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Have any of you been in a scenario when your company was opposed to market research (b/c they thought it would take too long or cost too much money), but you were able to convince them that it was valuable? What steps did you take to convince them of the value?
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