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Who are the critical partners/stakeholders in the organization for industry PMM?

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2 Answers
  1. Grant Shirk
    Grant Shirk

    Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 3y

    Other than everyone?  Product and UX - To highlight industry-specific opportunities for roadmap or positoning Sales - To help them drive better discovery, solution positioning, and credibility with a customer PMM - To pressure test messaging and inherit the best, most compelling value props they have Customer Success - drive renewals and critical vertical customer stories to drive growth Execs - You need great storytellers who "love" your vertical, even if they're not deep.  Demand Gen - To make ...Read More

    1,501 Views
  2. Kelly Xu
    Kelly Xu

    Glean Head of Solutions Marketing | Formerly Snowflake, DocuSign • 1y

    First and foremost is the industry sales team. Usually industry PMMs have sales teams that are also mapped to a particular industry. Sometimes there’s also verticalized pre-sales or post sales teams that the PMMs work closely with.  Second is the industry specialists team. This team usually has deep industry or functional expertise and are great thought partners with PMMs on a variety of GTM motions. It can be collaborating on messaging, pitch decks, speaking sessions and developing the key use ...Read More

    869 Views

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