Who are the critical partners/stakeholders in the organization for industry PMM?
1 Answer
Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network Experiences • August 15
Other than everyone?
Product and UX - To highlight industry-specific opportunities for roadmap or positoning
Sales - To help them drive better discovery, solution positioning, and credibility with a customer
PMM - To pressure test messaging and inherit the best, most compelling value props they have
Customer Success - drive renewals and critical vertical customer stories to drive growth
Execs - You need great storytellers who "love" your vertical, even if they're not deep.
Demand Gen - To make sure you're properly targeting and communicating with vertical buyers
995 Views
SurveyMonkey Senior Director, Head of Product & Solutions Marketing, Morgan (Molnar) Lehmann on Industry Product Marketing
August 21 @ 10:00AM PST
Cisco Meraki Head of Product Marketing, Grant Shirkon Industry Product Marketing
August 16 @ 9:00AM PST
Procore Technologies Product Marketing Leader, Julie Vasquezon Industry Product Marketing
June 23 @ 10:00AM PST
.png)
Top Product Marketing Mentors
Sarah Din
Quickbase VP of Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jenna Crane
Klaviyo Head of Product Marketing
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Kevin Garcia
Anthropic Product Marketing Leader
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Alissa Lydon
Dovetail Product Marketing Lead
Related Questions
What’s a successful GTM look like for you? Who do you involve & how do you influence to get the best ROI?What are the key metrics you use to measure the success of your industry marketing program? How open would your company be to hire someone with category management experience for a PMM role? Lets say the person has worked on product development, GTM, sales enablement and campaigns for their category?How do you set revenue targets for your industry that you're focused on when the sales team's quota isn't tied to your industry?When is it the right time to invest in a robust industry marketing / product marketing motion, especially if it's a resource-constrained team? Do you have any tips for developing a Product Marketing function in an org where the Product Management team hasn't been long established?