Salesforce Product Marketing Director | AI, Data & Apps Portfolio • Tue
Customers built their tech stack over time to hit specific goals, with tools they already trust. So before you position anything, understand what your customer's goal actually is and what "good" looks like to them. Once you know that, you can position AI as a natural, gradual step towards their goal as opposed to a rip and replace. A few grounding principles: 1. Building on what's already thereNo one wants a more complicated system. Prove that adding AI leads to a better outcome without asking t ...Read More
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