Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 3mo
The three most critical roles are: 1) Product leader or GMThey ensure the GTM strategy aligns to the product vision, roadmap timing, and the customer problem we are solving. If product is not aligned, the story will not hold up in market. 2) Sales leaderThey validate that the positioning resonates with real buyers and that the team is confident selling it. Sales also pressure tests pricing, packaging, sales plays, and competitive positioning in deals. 3) Marketing or Growth leaderThey ensure the ...Read More
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