Intercom VP, Revenue Operations | Formerly LinkedIn • Jun 25
Data quality is the eternal battle for sales ops and related teams. It's never been perfect, never will be perfect. But, getting it as good as possible is a joint effort. We have data engineering teams that help build systems that check and recheck data (deduplication, conflicting information, scrubbing outdated information, and running regular enrichment processes). My team advises on the use of third party data sources (often via Clay) and then will execute incorporation of those in some cases ...Read More
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