Lauren Davis

Never underestimate the importance of building strong relationships at work. I honestly think all of this stems from building good relationships with the leadership acros...

The answer is, it depends. It depends on exactly what you're referring to when you say "customer data," how your org is setup, and where the data lives. Customer data i...

RevOps’ role is to understand the entire customer journey, each team’s role, the company strategy, and how all those pieces mesh. While each GTM team (sales, marketing, c...

It’s not uncommon for leadership to fixate on sales because it’s very easy to see the result: I hire one sales person, I get $X in incremental revenue. But the fact of th...

I’m not sure if this is in regards to a wide gap between how you communicate vs. the stakeholder, or a wide gap in how multiple stakeholders who you manage communicate. O...

I start by identifying my key stakeholders and operating cadence to ensure that I’m meeting with critical stakeholders and team members regularly, and we have the necessa...

We’ve structured our RevOps team so that we have horizontal functions like systems and data/analytics that support all GTM teams and then we have vertically-aligned funct...

For projects and initiatives, start by defining stakeholders and the level of involvement they need to have. I’m a big fan of the RACI framework. Understanding who needs ...

I often remind people that some friction between teams is by design. For example, you want GTM thinking about how to grow and scale and you want finance thinking about ho...

My favorite question to ask is: “Tell me about an area of opportunity you identified and how you drove it to completion.”One strong answer to this question can surface al...