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How do you prioritize between short-term sales support needs and long-term operational infrastructure?

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2 Answers
  1. Tyler Will
    Tyler Will

    Intercom VP, Revenue Operations | Formerly LinkedIn • Jun 25

    The thing that has worked best for this is to publish a roadmap of our objectives / projects each quarter. We share that with the leadership team (Demand Gen, Sales, Success & Solutions VPs and their direct reports) we work with closely, make sure everyone is aligned on the priorities, and then talk about these regularly (often engaging those leaders on the project teams directly). This creates awareness and an important sense that my team has to do more than just daily operational work. We' ...Read More

    327 Views
  2. Mollie Bodensteiner
    Mollie Bodensteiner

    Engine SVP of Operations | Formerly Engine, Sound, Deel, Marketo, Syncari • 1mo

    I make the cost of the short-term visible. Every one-off request that comes through my team, I want to know if we're going to touch it again in 30, 60. 90+ days. If yes, it's not a request. It's a gap we're choosing not to close.

    I put that in front of leadership explicitly. Not to say no to the urgent thing, but to make sure we're not confusing responsiveness with progress. A responsive ops team that never builds anything is just an expensive help desk.
    370 Views

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