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How often do Marketing and Sales have joint meetings to discuss lead performance and campaign results?

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1 Answers
  1. Lindsay Rothlisberger

    Zapier Director, Revenue Operations • 2y

    At Zapier, Marketing and Sales collaboration is structured across various forums and levels within the organization, all with different levels of altitude, but all to report on, align and improve performance: Weekly Business Reviews: Held every week, these meetings focus on reviewing top-line metrics such as conversion rates for different sales motions. We discuss significant strategic shifts, like whether to increase investment in high-velocity sales motions based on recent successes and the tr ...Read More

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