HubSpot Senior Director, Sales Operations & Strategy • 3mo
I would think about processes as aligned to different audiences.
For reps and managers, scaled comms such as integrating into existing newsletters tend to work in my experience, with important updates cascaded through sales leaders.
For directors, staff meetings or office hours tend to work.
For VPs, 1-1s and Slacks are critical - this is where you want there to be no surprises. The VP should help you set the right communication system for their org.
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