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Who are the most important internal stakeholders that you need to be fully aligned with when starting a new Sales leadership role and why?

Tim Britt
Tim Britt
Freshworks Senior Director of Channels EuropeApril 11
  1. Human Resources:

    • The human resources team handles hiring, onboarding, training, and development of sales personnel.

    • Alignment with human resources ensures that the sales team is effectively recruited, onboarded, and supported in their roles.

    • Collaborating with human resources facilitates the development of training programs, career paths, and incentive structures that motivate and retain top sales talent.

  2. Finance/Operations Team:

    • The finance/operations team manages financial planning, forecasting, and reporting.

    • Alignment with the finance/operations team ensures accurate tracking and reporting of sales metrics and performance.

    • Collaboration with finance/operations helps ensure that sales strategies are financially viable and aligned with budgetary constraints.

  3. Marketing Team:

    • The marketing team generates leads, builds brand awareness, and supports sales efforts through content, campaigns, and messaging.

    • Alignment with the marketing team ensures consistency in messaging, positioning, and lead generation efforts.

    • Collaborating closely with marketing facilitates the development of targeted campaigns and initiatives that drive sales pipeline growth.

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