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How do you get sales people more engaged and paying attention during enablement sessions?

Jeremy Wood
Adobe Head of GTM Strategy, APAC & Japan2y
This is a great question and probably one of the hardest to actually achieve depending on the topic and the environment you're doing the enablement in. I think the trick ...
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3493 Views
Courtney Craig
Shopify Head of Retail Product Marketing | Formerly GoDaddy, ClearVoice, AppBuddy, Scripps2y
Find ways to make it interactive. For example, if you are training them on a new pitch deck, ask a well-respected sales rep, coach, or the sales team lead to actually do ...
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1375 Views
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Alissa Lydon
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs2y
Let them do the talking! The longer you present slides, the more likely they are to tune out and not engage. There are a couple of different ways I like doing this: Find...
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433 Views
Yify Zhang
Eventbrite Global Head of Marketplace Marketing2y
Gamify the session as much as possible - ask questions to recap each part of the session, and reward points Make it really clear at the start of session what's in it for ...
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1034 Views
David Bressler
BackBox Director, Product Marketing | Formerly TIBCO, Actional, Progress, Software AG, Layer 7, Axway, BCware2y
I think there are a few key things that help get sales more engaged during enablement sessions:Involve sales before the session for input on topics and content.Use real-w...
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268 Views