How do you get sales people more engaged and paying attention during enablement sessions?
5 Answers
Adobe Head of GTM Strategy, APAC & Japan • 2y
This is a great question and probably one of the hardest to actually achieve depending on the topic and the environment you're doing the enablement in. I think the trick ...
3493 Views
Shopify Head of Retail Product Marketing | Formerly GoDaddy, ClearVoice, AppBuddy, Scripps • 2y
Find ways to make it interactive. For example, if you are training them on a new pitch deck, ask a well-respected sales rep, coach, or the sales team lead to actually do ...
1375 Views
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Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 2y
Let them do the talking! The longer you present slides, the more likely they are to tune out and not engage. There are a couple of different ways I like doing this: Find...
433 Views
Eventbrite Global Head of Marketplace Marketing • 2y
Gamify the session as much as possible - ask questions to recap each part of the session, and reward points Make it really clear at the start of session what's in it for ...
1034 Views
BackBox Director, Product Marketing | Formerly TIBCO, Actional, Progress, Software AG, Layer 7, Axway, BCware • 2y
I think there are a few key things that help get sales more engaged during enablement sessions:Involve sales before the session for input on topics and content.Use real-w...
268 Views
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