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4 Answers

Mary (Shirley) Sheehan
Adobe Head of Lightroom Product Marketing • January 17
The best way to start with a GTM strategy is to assess your strategic readiness before building out the plan. For example, do you know the audience you are targeting, the positioning, the packaging and pricing? Have you assembled your core internal GTM team? Have you established the key goals and......Read More
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1. Diagnosis - what's my opportunity? What's the pain I'm solving? What's the problem? 2. Guiding Principles - given the above. How should I address this problem? This section arent' tactics. 3. Coherent Actions - your tactics. Remember, if #1#1 isn't clear, focused, and concise, then #2......Read More
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Arianna Schatzki-Mcclain
Lyra Health Group Manager, Product Marketing • August 3
I strongly believe that every GTM strategy should start with researching and understanding the market, competitive, and buyer/prospect needs. Above, I mentioned more details about what types of data might be interesting to look at for verticle prioritization, but this list can also apply here. Co......Read More
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Jesse Lopez
Brex Product Marketing Lead - Travel and Expense Management • March 23
Start any GTM strategy by anchoring on the four critical components of any go-to-market initiative. 1. What: What software or offering are you selling? What problems does it help solve? What makes your product unique vs. alternatives? 2. Who: Who is your ideal customer profile, and why? Wh......Read More
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Related Ask Me Anything Sessions

Atlassian Head of Core Product Marketing & GTM, ITSM Solutions, Daniel Kuperman on Go-To-Market Strategy
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Amplitude Director of Product Marketing, Hien Phan on Go-To-Market Strategy
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