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4 Answers
Mary (Shirley) Sheehan
Mary (Shirley) Sheehan
Adobe Head of Lightroom Product MarketingJanuary 17
The best way to start with a GTM strategy is to assess your strategic readiness before building out the plan. For example, do you know the audience you are targeting, the positioning, the packaging and pricing? Have you assembled your core internal GTM team? Have you established the key goals and......Read More
2653 Views
Hien Phan
Hien Phan
Amplitude Director of Product MarketingMarch 15
1. Diagnosis - what's my opportunity? What's the pain I'm solving? What's the problem?   2. Guiding Principles - given the above. How should I address this problem? This section arent' tactics.  3. Coherent Actions - your tactics.  Remember, if #1#1 isn't clear, focused, and concise, then #2......Read More
997 Views
Arianna Schatzki-Mcclain
Arianna Schatzki-Mcclain
Lyra Health Group Manager, Product MarketingAugust 3
I strongly believe that every GTM strategy should start with researching and understanding the market, competitive, and buyer/prospect needs. Above, I mentioned more details about what types of data might be interesting to look at for verticle prioritization, but this list can also apply here. Co......Read More
971 Views
Jesse Lopez
Jesse Lopez
Brex Product Marketing Lead - Travel and Expense ManagementMarch 23
Start any GTM strategy by anchoring on the four critical components of any go-to-market initiative. 1. What: What software or offering are you selling? What problems does it help solve? What makes your product unique vs. alternatives? 2. Who: Who is your ideal customer profile, and why? Wh......Read More
497 Views