What criteria do you use to prioritize releases?

We use a tiering system from 1-4, 1 being highest priority and 4 being the lowers. Criteria we look at to decide the tier of a release includes questions such as: Is this a major differentiation or revenue driver? Is this a product enhancement or a net new feature? Will it be a paid or free product/feature? (does this open up the company to a new revenue stream? And if so, what is the revenue potential? Is it user based or account based?) How many people with this feature affect within a given t ...Read More

There are a lot of different ways to prioritize releases - and we're currently updating how we do it right now. If anyone else has any tips, let us know!! For the most part, we consider two things: business impact and customer impact. For instance, if something has a large customer and business impact, it's prioritized above other items as a tier 1 launch. Or if a launch has a high customer impact but a low business impact it will fall into our T2 bucket as we likely will need to do a lot of pro ...Read More

Four core criteria that PMMs can use to prioritize releases: Positioning: Does this new product or feature help me to redefine my category or position in the market meaningfully? Competitiveness: Does this new product or feature help me close a significant gap vs. a core competitor? Differentiation: Does this new product or feature help me to differentiate meaningfully vs. competitor(s)? Market potential: Does this new product or feature help enter a new, sizable, attractive market (e.g., a new ...Read More

Like many marketing organizations, we utilized a tiering structure to determine the priority of product releases as well as level of effort. In general, I’m always looking to link our impact directly to revenue (new logo or expansion) first and foremost. As a result, for us, “Tier 1” launches will typically contain those products or features we think will really move the needle in terms of generating hand raises from (1) total prospects (i.e., new logos, those who don’t own any of our products a ...Read More