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What are the key questions you like to ask and why? How would the proper answers to your questions look like?

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3 Answers
Demand Generation Interviews
  1. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    Below you’ll find a sample of the questions I like to ask in interviews for demand generation roles. Why? They are telling regardless of the specialization of the role and can be tailored. How would you measure success in XYZ type of campaign? I’m looking for an answer that speaks to a strong understanding of performance and measuring impact. Describe to me your perspective on what the demand generation funnel looks like? This is dependent on the business model, but I’m looking for a unique blen ...Read More

    1,020 Views
  2. Laura Lewis
    Laura Lewis

    Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 3y

    One of my all-time favorites is "What is your biggest weakness?" The best answers are real, show that the candidate knows themselves well, and are structured in a way that also shows they are working on improving that thing. Don't just say "I'm bad at technology," say instead, "Sometimes I struggle with new technology platforms. I realized that this was slowing down my ability to launch campaigns, so now whenever we bring on a new platform I sign up for the onboarding program and watch all the t ...Read More

    939 Views
  3. Andrew Racine
    Andrew Racine

    Writer VP, Demand Generation & Growth • 6mo

    Some of my favorite questions include: Tell me about a time a campaign's outcome surprised you. Specifically, what did you learn and how did you adjust afterward? What is the most overrated marketing metric? How about the most underrated? How do you make sure you are aligned with your sales team? Has there been a time when you have disagreed, but committed to a plan based on their feedback? What were you doing the last time you looked at a clock and realized you had lost all track of time? What ...Read More

    853 Views

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