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What interview exercises work best for senior leadership roles (Director/VP) versus IC demand gen roles?

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3 Answers
Demand Generation Interviews
  1. Guillermo Novillo
    Guillermo Novillo

    Microsoft Director of Integrated Marketing, Americas • 6mo

    For senior LT DG roles (e.g., Director or VP level roles), the expectation is about how you would be able to drive innovation and transform your team and business for greater impact. This involves your skills and experience developing and delivering on your DG strategy + influencing key LT & stakeholders + coaching and empowering your team to drive great results. Use the STAR model to showcase your experience on these three areas; then, translate this and articulate on what would it take for ...Read More

    1,172 Views
  2. Adam Kaiser
    Adam Kaiser

    6sense VP, Brand & Growth Marketing • 6mo

    For senior leadership roles, the best exercises test systems thinking and cross-functional leadership, such as a 90-day plan, a funnel diagnosis, or a launch overhaul. These reveal how candidates prioritize, manage tradeoffs, and tie strategy to revenue. For IC demand gen roles, exercises should be hands-on and execution-focused, like building a multichannel campaign, writing assets, or analyzing funnel data. This shows whether they can produce high-quality work quickly and drive measurable lift ...Read More

    501 Views
  3. Andrew Racine
    Andrew Racine

    Writer VP, Demand Generation & Growth • 6mo

    For senior leadership roles, I like to provide a prompt that emphasizes the need to zoom in and out. An example would be to provide a metric or business KPI that is broken or underperforming. I then ask about a high level quarterly approach that would fix the program, and then subsequently asks about the specific tactics needed as well as cross-functional alignment. Drilling into headcount, budget, and executive commitment are all expected.

    553 Views

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