Anna Startseva

There are several skills that help Product Marketers excel in their careers - helping them reach the coveted Head of Product Marketing and even CMO positions. These are: ...

Hello! Here is how I'm using AI for competitive research & updates. I've set up a Skill in Claude to run periodic competitive updates from public information. Eventua...

This question really hits hard. I once got a very specific 2-page assignment like this where the expectation was a deck with a complete GTM plan with messaging, positioni...

AI is a great strategic tool for PMMs and the broader GTM organization. Here are a couple of ideas in addition to the great insights shared by other contributors. Synthet...

Here is how to create storytelling for b2b companies with multiple personas. Creating one broad persona for multiple audiences rarely works. Generic messaging doesn't add...

I love this question! The best resources to stand out in a Product Marketing Lead are anything you can demonstrate that tell your story in a memorable way. When hiring, I...

Great question - how to get a rounded set of skills when scope is limited. The strategy that works: a product marketer delivers consistently in current role, they show th...

Pre-mortems work well when they're set up for success. Here are a couple of ideas that work for me: 1. Align on what you're going after before the pre-mortem. Circulate t...

I've spent the last year thinking hard about whether AI will replace PMMs. My short answer based on a year of leveraging AI to product market as hard as I can: AI makes u...

When competitive research misses the mark, it's often because it stays too close to feature comparisons. CEOs and product teams may need to understand why customers pick ...