What are the top skills to develop that aren’t core Product Marketing skills?

Good question! Three skills that will make you more valuable are proving business impact, building cross-functional fluency and earning allies. Business value - In my experience, the teams that grow the fastest connect their work directly to revenue even when it's not their official directive. You don't need to wait for a new project, find what's already working and amplify it. For example, if free trials consistently generate leads, then show how your messaging is driving the signups. It doesn' ...Read More

This is a great question! Because once you have the PMM fundamentals down, growth comes from flexing a different set of muscles. One that stands out for me is agency. Especially as you get more senior, you’re expected to spot problems early, frame possible paths forward, and take action without waiting for perfect direction. PMMs who can make a recommendation, articulate the tradeoffs, and stand behind it tend to move faster than those who wait for all the details to line up. Executive communica ...Read More

There are several skills that help Product Marketers excel in their careers - helping them reach the coveted Head of Product Marketing and even CMO positions. These are: cross-functional influence, quantitative fluency, and operationalizing AI. Cross-functional influence Product marketing sits between many teams—product, sales, marketing, customer success, finance. If you only understand your own role, you'll constantly be surprised when projects stall or stakeholders push back. The skill is und ...Read More

I love this question. The longer I’ve been in Product Marketing, the more I’ve realised the craft is table stakes. The real shift happens when you build skills that shape direction, not just execution. A few that have mattered most for me: Commercial judgmentAt senior level, it’s about knowing where to spend energy. Not every launch or initiative deserves the same attention. Understanding how the business actually makes money – what drives pipeline, what improves win rates, what impacts retentio ...Read More