Question Page

What are the top skills to develop that aren’t core Product Marketing skills?

Nicole Smayling
Salesforce Product Marketing Director | AI, Data & Apps Portfolio3mo
Good question! Three skills that will make you more valuable are proving business impact, building cross-functional fluency and earning allies.Business value - In my expe...
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2017 Views
Lauren Hakim
Zendesk Director of Product Marketing | AI3mo
This is a great question! Because once you have the PMM fundamentals down, growth comes from flexing a different set of muscles.One that stands out for me is agency. Espe...
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1268 Views
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Anna Startseva
ServiceNow Product Marketing Lead | Formerly Freshworks, ServiceMax3mo
There are several skills that help Product Marketers excel in their careers - helping them reach the coveted Head of Product Marketing and even CMO positions. These are: ...
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287 Views
Dee Johns
Self Employed Product Marketing Leadership (Interim & Fractional) | Formerly Xero, Karbon, ApprovalMax3mo
I love this question. The longer I’ve been in Product Marketing, the more I’ve realised the craft is table stakes. The real shift happens when you build skills that shape...
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229 Views