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Anton Kravchenko
Director of Product Management at Carta | Formerly Salesforce, MuleSoft, AppleFebruary 3

There are different ways you can think about it, but I like to think about PMs as those that build new products (0-->1) and PMs that come in to manage an existing product (1-->N).

  • 0-->1: Product Managers who build a new product or service from scratch often need to innovate, which means building something that no one else has built before. 
  • 1-->N: Joining a company to own an existing product, also means that product-market fit has been already established. As a PM you will focus on scaling to new or more users.

I'm planning to release a new video on this topic in a few weeks, so stay tuned. Here is a link to the channel -