Atlassian Head of Lifecycle Marketing, Portfolio (Integrated Product Marketing) • 2y
The biggest key is alignment on priorities and goals. We can't run a campaign for every single feature update or asset, particularly if we have a large portfolio of products.So, we need to know which product(s) are the priority for each quarter, half, or year. And we need to know which goals are most important for those products.If we're announcing a brand new product, awareness might be the biggest goal, and we might have a larger budget to put into paid media, since we're trying to drive a net ...Read More
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