Atlassian Senior Director of Product Marketing • May 28
The reframe that changed how I work: stop thinking of PMM as delivering assets to demand gen, and start thinking of both teams as co-owning campaign strategy, just different parts of it. PMM owns the audience and message strategy: Who we're targeting and what problem we're leading with What claim we're making and why it's credible What the buyer needs to hear at each stage of their journey to take the next step Demand gen owns the channel and distribution strategy: Where those buyers spend atten ...Read More
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