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How do you anticipate AI can be used in a content mapping exercise?

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3 Answers
Product Marketing / Demand Gen Alignment AI and Product Marketing
  1. Sapphire Reels
    Sapphire Reels

    Atlassian Senior Director of Product Marketing • May 28

    There are a few places where I genuinely use AI in content mapping: auditing existing content against the buyer journey at scale, surfacing gaps by stage or persona fast, and drafting content to fill those gaps once you know what's missing. One approach worth trying once you have a well-defined persona: build a persona agent in an LLM and run your content against it. Ask it whether a specific piece would resonate with a CIO three months into a failed digital transformation. Have it pressure-test ...Read More

    1,717 Views
  2. Michele Nieberding
    Michele Nieberding

    Treasure Data Director of Product Marketing • 6mo

    At its core, a content-mapping exercise is just asking: Do we have the right content, for the right people, at the right time in their buying journey? When PMM and Demand Gen are aligned, content mapping connects PMM’s world (positioning, personas, proof, differentiation) to Demand Gen’s world (stages, channels, conversion, pipeline). For me, the goal is clarity on what to double down on, what to fix, and what to stop creating. Where AI actually helps (and where it doesn’t) First, AI is incredib ...Read More

    706 Views
  3. Ashley Faus
    Ashley Faus

    Atlassian Head of Lifecycle Marketing, Portfolio • 2y

    For folks who are unfamiliar, here's a short note on some key elements of the Content Playground framework:- The traditional funnel struggles to capture the full buyer's journey, since it only starts when the marketing team recognizes that someone is on a journey. Most people are NOT in the market to buy, and they do a lot of their research before they raise their hand to show that they're buying.- Thus, we need to stop mapping content to the traditional phases (awareness, consideration, and dec ...Read More

    2,682 Views

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