What do self-serve product marketers spend their time doing, given that they don't have sales enablement responsibilities?
Where does all that time get repurposed in self-serve PMM? What are some of the big categories of work where you over-invest in self-serve vs. traditional B2B PMM?
AssemblyAI CMO • 5y
You’re right that as a self-serve PMM, you’re no longer as focused on sales enablement as many B2B product marketers are. Here are some of the big areas my team is focuse...
3903 Views
Atlassian VP of Product Marketing • 2y
A lot of questions about self-serve PMM vs enterprise PMM activities, so I'll summarize here! A self-serve PMM's day looks very different from an enterprise PMM. Some mig...
2984 Views
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Clockwise Head of Growth Marketing • 4y
Great question! I’ve sat in product marketing roles at both consumer/product-led companies and B2B companies so I’ve seen both. In a B2B setting, product marketing is ma...
770 Views
Triple Whale 🐳 VP of Marketing | Formerly Klaviyo, Drift, Dropbox, Upwork • 3y
Even in sales-enabled businesses, sales enablement is just one aspect of product marketing responsibilities. The bulk of the work is consistent across both self-serve and...
837 Views
Common Room VP of Marketing • 4y
In my eyes, much of the time you spend and core fundamentals and responsibilities are the same. As a PMM for self-serve and sales-led motions, you need to be an expert on...
984 Views
Resolve AI Product Marketing | Formerly Google • 1y
Great question. Let's start by asking the primary question here: "Why is sales enablement a key activity for PMMs". Primarily because sales people are the most important ...
2394 Views
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 7mo
Lol. They spend their time getting to know their audience. Self-serve product marketers are their own sales enablement team. Selling a dev product? Do you understand what...
415 Views
Altruist VP of Marketing • 4y
Similar to my earlier answer, product marketers who work on self-serve products are mainly focused on communicating with customers at scale - since this model relies on b...
492 Views
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
Ooooh I'd challenge that if you have a sales team, self-serve PMMs should still be thinking about sales enablement when it comes to education around the features you're t...
900 Views
Pressable Chief Marketing Officer • 2y
Sales enablement is only a small portion of what the product marketing craft entails. That said - there are definitely roles and organizations where enablement makes up t...
1124 Views
BFC Software Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 4y
In most B2B settings, Product Marketing, or a distinct Enablement team (if your organization has one), spends a lot of time driving revenue and user growth through enabli...
382 Views
SurveyMonkey Director of Product Marketing | Formerly Apple • 2y
Great question. There's still a lot of internal enablement involved in self-serve GTM, as we need our website creatives, email marketers, social media managers, and so on...
869 Views
Vori Head of Product Marketing | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 2y
One of the core benefits of self-serve marketing is faster and cheaper growth when done right. Self-serve product marketers should proactively propose, test, and iterate ...
528 Views
Marketing & GTM Consultant | Formerly ClickUp, Vanta, DreamWorks Animation • 3y
Great question. To clarify, self-serve product marketing still needs to enable sales teams. Just not as frequently as sales-led organizations. Typically, self-serve pro...
341 Views
Related Questions
How do you define self-serve product marketing? How is it different from "regular" product marketing?What percentage of our customer journey should ideally be self-serve vs. sales-assisted, and how does that vary by customer segment?As a PMM charged with balancing both self-serve and enterprise customers of the same product, what are the nuances between the two?How does self-serve product impact product marketing function?