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I'm a product marketing who has been tasked with helping to improve the onboarding experience from a product marketing point of view (emails, comms, in app messages. I have a list of new users that haven't returned to the platform and I'd love some thoughts, feedback, and insights from previous experience.
6 answers
All related (12)
Christy Roach
Senior Director, Portfolio & Engagement Product Marketing at Airtable November 18
I truly believe the onboarding experience is the make or break moment for your product, especially for a self-serve user base. You could have the most incredible product in the world, but if it’s a pa
Anna Wiggins
Sr. Director Product Marketing, Insights, Copy & Content at Bluevine January 19
Optimizing onboarding becomes very important in a self-serve model because you don’t have the benefit of a sales team to guide prospects through sign-up and onboarding funnels. It’s great that you alr
Kacy Boone
Head of Growth Marketing at Clockwise July 30
Oh, I love this question! I’ve been tasked to overhaul many onboarding programs and customer insights are integral to my approach. I believe the best insights are validated through multiple sources so
Madison Leonard 🕶
Product Marketing & Growth Advisor at | Formerly ClickUp, Vanta, DreamWorks AnimationDecember 8
Think of onboarding as a path towards value. Product marketing, growth, and product should all work together to make the time to value as short as possible. The end goal is always to get the user "act
Daniel Palay
Head Of Product Marketing at 3Gtms March 10
Important question: Are your "users" also your "buyers" or are the two separate? If they are not, then there are a few things you will want to do before you ever begin soliciting and analyzing feedbac
Pulkit Agrawal
Co-founder & CEO at Chameleon February 5
I would approach this in two ways:1. Identify where the problem lies -- use quant data to understand where drop-off is occuring2. Identify why the problem exists -- understand user motivation and wher