What questions do you ask users when trying to improve user onboarding from a product marketing perspective?
I'm a product marketing who has been tasked with helping to improve the onboarding experience from a product marketing point of view (emails, comms, in app messages. I have a list of new users that haven't returned to the platform and I'd love some thoughts, feedback, and insights from previous experience.
AssemblyAI CMO • 5y
I truly believe the onboarding experience is the make or break moment for your product, especially for a self-serve user base. You could have the most incredible product ...
4707 Views
Clockwise Head of Growth Marketing • 4y
Oh, I love this question! I’ve been tasked to overhaul many onboarding programs and customer insights are integral to my approach. I believe the best insights are validat...
935 Views
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Anthropic Product Marketing Leader • 2y
When I think about improving onboarding, I think about the initial motivations and expectations users are bringing to my product and the specific pain points during onboa...
725 Views
Altruist VP of Marketing • 4y
Optimizing onboarding becomes very important in a self-serve model because you don’t have the benefit of a sales team to guide prospects through sign-up and onboarding fu...
693 Views
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
Typically the goal of user onboarding is to quickly realize value from your product and achieve some sort of usage goal associated with your product funnel. In the case o...
1066 Views
SurveyMonkey Director of Product Marketing | Formerly Apple • 2y
This sounds like the classic "leaky bucket" problem: your bucket is leaking (users), and you're not sure why, so it's hard to figure out what to do about it. Solving this...
886 Views
Marketing & GTM Consultant | Formerly ClickUp, Vanta, DreamWorks Animation • 3y
Think of onboarding as a path towards value. Product marketing, growth, and product should all work together to make the time to value as short as possible. The end goal ...
513 Views
Chameleon Co-founder & CEO • 7y
I would approach this in two ways:1. Identify where the problem lies -- use quant data to understand where drop-off is occuring2. Identify why the problem exists -- under...
924 Views
KPI Sense Chief Executive Officer • 6y
Important question: Are your "users" also your "buyers" or are the two separate? If they are not, then there are a few things you will want to do before you ever begin so...
488 Views