Dee Johns

I’d add that the most important skill PMMs need to double down on in an AI-heavy world is judgement.AI is great at spotting patterns and drafting first passes. Where PMMs...

For me, “AI-first” in PMM means redesigning our function around what AI agents can do – gathering and summarising data, generating content, and automating repetitive task...

I love this question. The longer I’ve been in Product Marketing, the more I’ve realised the craft is table stakes. The real shift happens when you build skills that shape...

I’ve seen a few versions work, depending on company size and how complex the product and sales motion are.In most teams I’ve worked in, product marketers are aligned to a...

I think about AI as a way for PMMs to show up more consistently for the GTM org, not as a new mandate.At its best, AI helps PMMs:Stay close to real customer and market si...

For me, great messaging usually comes down to a few fundamentals done really well.First, be ruthless about clarity. If someone can’t quickly explain what the product does...

I don’t think roadmap influence comes down to choosing the right channels as much as using them at the right moments.Formal forums like planning cycles, roadmap reviews, ...

I don’t think the question is whether PMM creates a roadmap deck, but how that roadmap shows up in real customer conversations. In practice, the roadmap itself matters fa...

What I've found is that the most impactful feedback loops aren’t defined by the channel, but by how clearly they connect customer pain to product decisions.Direct custome...

For me, influencing the roadmap and preparing for launch aren’t really separate phases – they overlap, but the emphasis shifts over time.For larger launches, I like produ...