What does "AI-first" mean for your PMM function specifically, and how does this differ from simply using AI tools to augment existing workflows?
2 Answers
Lovable B2B PMM Lead • 2mo
AI-native teams will design workflows / org structure around the new economics AI creates. Drafting, summarizing, automating, etc. are now cheap. They'll also think about...
14042 Views
Self Employed Product Marketing Leadership (Interim & Fractional) | Formerly Xero, Karbon, ApprovalMax • 2mo
For me, “AI-first” in PMM means redesigning our function around what AI agents can do – gathering and summarising data, generating content, and automating repetitive task...
259 Views
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Related Questions
What new skills or mindsets are you prioritizing when hiring or developing your PMM team for an AI-first approach? How has your job description or success criteria evolved?How are you balancing the need to transform your team's capabilities quickly while maintaining delivery on current product launches and campaigns?