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What does "AI-first" mean for your PMM function specifically, and how does this differ from simply using AI tools to augment existing workflows?

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2 Answers
Building a Product Marketing Team
  1. Talia Moyal
    Talia Moyal

    Lovable B2B PMM Lead • 3mo

    AI-native teams will design workflows / org structure around the new economics AI creates. Drafting, summarizing, automating, etc. are now cheap. They'll also think about what humans can uniquely contribute to the equation which is now centered around decision making / judgement and taste. AI-augmented means you plug AI into existing workflows. Some examples across workflows / assets: Competitive intelligence - create an app with all things competitive an app with key competitors tracking all ne ...Read More

    14,655 Views
  2. Dee Johns
    Dee Johns

    Self Employed Product Marketing Leadership (Interim & Fractional) | Formerly Xero, Karbon, ApprovalMax • 3mo

    For me, “AI-first” in PMM means redesigning our function around what AI agents can do – gathering and summarising data, generating content, and automating repetitive tasks – so humans focus on where we add unique value – strategy, judgment, and messaging that resonates. This differs from simply using AI to augment workflows – which just speeds up existing tasks. In an AI-first PMM function: Competitive intelligence – AI agents monitor competitor websites, news, social posts, and sales call trans ...Read More

    262 Views

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