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What skills should PMMs develop to stay relevant with AI advancements?

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3 Answers
Product Marketing Career Path
  1. Nicole Smayling
    Nicole Smayling

    Salesforce Product Marketing Director | AI, Data & Apps Portfolio • 4mo

    There are 3 AI skills that stand out to me right now, prompt engineering skills, AI quality detection and staying ahead on governance and market perception. Build your own prompt engineering library. This is an evolving space and there are a ton of creators with interesting ideas. My advice? Explore what works for you and continue iterating. Save your favorite prompts and document what you like about them. Areas where I've found this useful…  Writing improvement / message clarity Market research ...Read More

    18,138 Views
  2. Stephanie Sosa
    Stephanie Sosa

    Airwallex Product Marketing | Formerly Cisco, Airtable, Slack, Credit Karma • 1mo

    I've got one answer that is relevant to AI skills...and one, maybe, hot take to this question. AI Skills: Go beyond chats and go agentic. I know, I know. If you're following all things AI then you know the buzzword that is "agentic AI." To me, I try and put this as simply as I can: the goal is to build something, end-to-end, that does XYZ. That might be oversimplifying, but I basically mean that learning and building great prompts is only part of the answer—the stand out, you have really build s ...Read More

    249 Views
  3. Dee Johns
    Dee Johns

    Self Employed Product Marketing Leadership (Interim & Fractional) | Formerly Xero, Karbon, ApprovalMax • 4mo

    I’d add that the most important skill PMMs need to double down on in an AI-heavy world is judgement. AI is great at spotting patterns and drafting first passes. Where PMMs stay relevant is deciding what matters, what to trust, and what to ignore. That shows up in a few places: • Signal vs noise – AI can surface a lot of inputs fast. PMMs need to interpret them in context and decide which insights are worth acting on.• Framing and storytelling – AI can draft content, but it can’t truly decide wha ...Read More

    277 Views

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