What type of skill sets and experiences do I need to build in order to strengthen my career and move from being a Sr. Demand Gen manager to Director level and above? What type of leadership career tracks do you see people continue their careers?
6 Answers
ServiceNow Director, Integrated Marketing Campaign Management • 2mo
I think the shift from a Senior Demand Gen Manager to a Director role is less about doing more campaigns and more about changing how you think and where you focus your ti...
406 Views
Notion Account-Based Marketing - Lead | Formerly Navan(TripActions), Sendoso • 3y
Ask yourself these two questions: 1) Are you already performing at the level you are aspiring to be in? The best orgs won't promote you soley on tenure, but also with pef...
1784 Views
6sense VP, Brand & Growth Marketing • 3y
The move from Manager to Director is about transitioning from someone who is told what to do and "pulls the levers." In someone who can own a strategy and help execute it...
1561 Views
Stack Overflow Senior Vice President, Marketing • 3y
The leap from manager-level to director-level demand gen leadership might be one of the biggest lifts in career development. Being a manager, coaching, and making sure y...
1095 Views
Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 2mo
The jump from Sr. Manager to Director is usually the biggest one. You move from program ownership to system ownership.Skill sets to build nowAnnual planning and forecasti...
349 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
From my experience, the step from the Senior to Director level focused on a few areas: Having a deep understanding of metrics and the tracking setup associated with thes...
298 Views
Related Questions
What's a typical career path for a Demand Generation manager?What are the biggest mistakes first-time demand gen directors make?What are some of examples of ways you have been able to get promoted or support your colleagues to get promoted at the same company?What are the most important soft and hard skills Demand Generation managers can build to become successful in their field going forward?What are one or two pieces of advice you would give to others who are hoping to become demand gen leaders? What have been some of the biggest things that have helped you get to a demand gen leadership role? (This can be skills, team members, career development opportunities?)