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What are the differences between creating key messaging for new products versus new features? (if at all)

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2 Answers
  1. Hannah Hughes
    Hannah Hughes

    Plaid Chief Marketing Officer | Formerly Apple, Google, Airbnb, Facebook • 1y

    Having a clear understanding of your product architecture is critical to driving clear narratives for your audience. The question here only outlines products/features, but there are more categories as well. Typically your architecture will be structured something like this: Verticals or Product Areas- high level groups of products. Products- A piece of technology that can be adopted, used and interacted with. Features- Smaller pieces of technology that support the use of the product. Subfeatures ...Read More

    1,125 Views
  2. Desiree Motamedi
    Desiree Motamedi

    Salesforce CMO - Next Gen Platform • 1y

    While there are similarities, there are definitely key differences between crafting messaging for new products versus new features. Here's how I approach each: New Products: Establish a Foundational Narrative: With a new product, you're often starting from scratch. You need to establish a foundational narrative that explains what the product is, why it exists, and what problems it solves. This involves defining the target audience, the value proposition, and the key differentiators. I always sta ...Read More

    2,339 Views

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