What's the best, most turnkey framework to use for building Go-To-Market presentations for multiple stakeholder groups?

The one thing I have learned in the pandemic is that a presentation isnt just slides, its so much more than this now. Its everything about how you show up on the camera, and engage with the audience, as well as your presentation. Thinking about how to build the presentation specifically, I'd say choose an arc. There are some really common standard ones floating around in the industry. There is also a cultural aspect to which arc will go over well in your company. Watch for the typical arc your e ...Read More

Simple is always better when bringing stakeholders on the journey for a product launch. I typically structure my presentations around the What? When? Who? Why? How? and Where? in that order. This framework is straightforward but covers the most critical questions that matter for the launch. Additionally, this approach can apply to a 1-pager and a 30 slide deck. What? - What is launching? What is the monetization strategy/price points? When? - What is the release timeline? What are the phases of ...Read More

Here's my go-to:  Initiative objectives and targets (bookings, adoption, whatever you've aligned on) Opportunity size and costs Customer challenge Brief product strategy (MVP + 1-2 releases out) Positioning/Value Prop Target audience Distribution strategy (e.g., are only a subset of your sales teams going to be selling it? Can partners resell it?) Pricing & packaging (including Services) Competitive set (do your traditional competitors have a similar offering? Are there non-traditional compe ...Read More

I’m glad you asked, because I love building presentations! I realize I’m a total slide nerd, but here’s my process: Align on the outcome you want from the presentation. Who are you trying to convince, and about what? Whether the audience is the sales team at SKO or execs at a business review, if all stakeholders aren’t on the same page there, creating the content will be a mess. Build an outline in a doc before creating any slides (GDocs, Notion, or any doc that supports group editing). If you d ...Read More

I don’t know if there is a turnkey framework but there are definitely lots of framework options available. You can find one that fits your needs or make your own (like I do). Core to a GTM strategy include these essentials: Core Bill of Materials (pitch deck, demo, battlecard, FAQ/data sheet) Customer Journey across the funnel (or bowtie, which I prefer since it covers retention marketing) Brand positioning and SWOT analysis Messaging house (value prop and messaging pillars) Segmentation and Tar ...Read More