What's the best, most turnkey framework to use for building Go-To-Market presentations for multiple stakeholder groups?
Stakeholder ManagementEstablishing Product MarketingTransformative Product LaunchesLaunch FrameworksLaunch ChannelsLaunch Strategy
7 Answers
Twilio Vice President Marketing • 5y
The one thing I have learned in the pandemic is that a presentation isnt just slides, its so much more than this now. Its everything about how you show up on the camera, ...
6637 Views
Close Head of Product Marketing • 5y
Any GTM presentation should probably include some variance of the following: - Intro to the problem you're solving with this feature/product- Why you're solving it now (t...
2497 Views
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Eventbrite VP, Global Head of Product Marketing | Formerly Amazon, Ex-Amex • 4y
Simple is always better when bringing stakeholders on the journey for a product launch. I typically structure my presentations around the What? When? Who? Why? How? and W...
10918 Views
Seismic SVP, Corporate & Product Marketing • 4y
Here's my go-to: Initiative objectives and targets (bookings, adoption, whatever you've aligned on) Opportunity size and costs Customer challenge Brief product strategy...
2833 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
I really like the story brand framework by Donald Miller. The narrative structure puts the customer as the hero of the story and your solution as the guide to their probl...
4189 Views
Gem VP of Marketing & Partnerships | Formerly Mixpanel, Slack, BlueJeans, Cisco • 5y
I’m glad you asked, because I love building presentations! I realize I’m a total slide nerd, but here’s my process: Align on the outcome you want from the presentation. ...
2625 Views
I don’t know if there is a turnkey framework but there are definitely lots of framework options available. You can find one that fits your needs or make your own (like I ...
1694 Views