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What are some common challenges you face as a customer success leader, and how do you overcome them?

John Brunkard
Sitecore Vice President of Customer Success APJ | Formerly Red Hat, Symantec, Blue Coat, Intel, Dell, DialogicNovember 2
  • Churn: Retaining existing customers, ensuring they achieve their desired outcomes, and receive value.

    • Proactively engage with customers to identify potential issues.

    • Regularly assess customer health and usage patterns.

    • Provide personalized recommendations and resources to address customer needs.

    • Implement a customer success plan with clear goals and milestones.

  • Downsell in Tough Economic Environments:

    • Highlight the cost-effectiveness of your product or service.

    • Emphasize the long-term value and ROI of your offering.

    • Collaborate with finance and sales teams to structure customized solutions.

  • Scaling Customer Success Operations:Expanding and optimizing your Customer Success team and resources.

    • Implement customer segmentation to allocate resources effectively.

    • Frequently review and tweak CSM assignments to customers. Focus on strategic growth accounts that are expanding or have potential to do so.

    • Use customer success management platforms for automation.

    • Develop clear customer journey maps with defined touchpoints. Focus on handover from sales and customer onboarding.

  • Managing Customer Expectations: Ensuring that CSMs can meet the promises made by the sales team.

    • Establish clear communication channels between Sales and Customer Success.

    • Sales handover process is critical. Conduct thorough handoff meetings from Sales to Customer Success where customer outcomes are clearly established.

    • Develop a customer playbook that aligns sales and success strategies.

  • Working with Other Customer-Facing Organizations: Collaborating effectively with Sales, Marketing, and Sales Development.

    • Establish clear communication channels and shared goals. Create a RA(S)CI responsibility matrix with swim lanes.

    • Collaborate on customer segmentation and targeting. Review quarterly and ensure alignment.

    • Share customer insights and feedback to enhance product offerings and messaging.

    • Conduct regular interdepartmental meetings and training.

  • Team Member Retention: Attracting and retaining top talent, fostering growth, and providing career paths

    • Offer continuous learning opportunities and professional development.

    • Recognize and reward top performers with promotions and bonuses.

    • Foster a positive work culture with a focus on well-being and work-life balance.

  • Partner Enablement:Ensuring that partners are fully trained and enabled to deliver successful implementations.

    • Ensure our partner team provide comprehensive training and certification programs for partners.

    • Ensure Partner Team offer ongoing support and resources for partners.

    • Ensure Partner Team establish quality standards and conduct regular partner performance assessments.

    • Create a clear communication and escalation process for partner-related issues.

  • Being More Proactive Than Reactive: Focusing on proactive customer success work rather than constantly firefighting issues.

    • Implement regular customer health checks and early warning systems.

    • Collaborate closely with product teams to prevent issues before they occur.

    • Adhere to established escalation procedures and ensure accountability for issue resolution.Let Escalation management take the lead and next step action on customer escalations.

    • Develop playbooks and resources (KB artilcles) to proactively address common customer challenges. Adapt Product Support KCS to Customer Success

    • Prioritize continuous improvement based on root cause analysis. Work with support teams and engineering to ensure this is an embedded best practice.

    • Collaborate with cross-functional teams to address customer issues and drive product improvements.

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