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4 Answers
Vishal Naik
Vishal Naik
Google Product Marketing LeadDecember 7
To bring the voice of the customer (and all of the external market concerns top of mind to a customer) to help the PM team build the best product possible.  Feedback in review cycles or direct questions in 1:1s between leads helps. But its also valuable to read the room when you sit in on meet......Read More
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Joshua Lory
Joshua Lory
VMware Senior Director, Blockchain Go To MarketJanuary 6
In many cases product marketers are the window to the customer. We’ve walked a mile in the customer’s shoes. We have our fingers on the pulse of their needs, problems and feedback. We meet with customers, sales and partners regularly to understand the market forces at play. We are in the best pos......Read More
705 Views
Anna Wiggins
Anna Wiggins
Bluevine Sr. Director Product Marketing, Insights, Copy & ContentAugust 12
This depends on the nature of the conversation but in general our Product team expects us to come to the table with an educated, data based POV on how to approach a strategy or a problem. However, I would reframe the second part of your question. We are not delivering to our Product team, instea......Read More
715 Views
Jeffrey Vocell
Jeffrey Vocell
VP of Product MarketingJuly 22
It depends what the meeting is. More generally what PM expects from PMMs include: 1. Intelligence on Customers - Trends, NPS data, insights from conversations or a Customer Advisory Board. In other words, what are you hearing from customers or trends in data are you seeing that should o......Read More
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Priya Gill
Priya Gill
Momentive (SurveyMonkey) Vice President, Product MarketingJuly 1
Not sure I completely answer the question. Typically when I ask candidates to give a presentation, it's less about the specific products they're presenting, but rather HOW they present it. Can the candidate articulate how they effectively approached their GTM strategy, from ideation to execution ......Read More
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Brianne Shally
Brianne Shally
Nextdoor Head of Product MarketingJanuary 13
Since PMM is the voice of the customer, it is vital to always be talking to customers. Here's a couple of approaches:  - Schedule "Voice of Customer Day": Have day full of customer calls with a specific theme. Bring in cross funcational stakeholders (e.g. Product, Eng, Design, Product Ops, Brand......Read More
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Matt Hodges
Matt Hodges
Atlassian Head of Marketing, ConfluenceDecember 14
1. Seek first to understand before being understood 2. Focus on identifying where you can deliver the most impact in the short-term 3. Invest in establishing relationships with your closet stakeholders to aid in building trust over time 4. Set clear expectations with your manager on what ......Read More
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Laura Jones
Laura Jones
Instacart Chief Marketing OfficerDecember 9
  I start by developing a Go-To-Market strategy that identifies the business objective of the launch campaign and articulates the in-focus audience. Once I know what I need to accomplish and who I'm talking to, then I can think about the best channels to land that message. The channels should be......Read More
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Gregg Miller
Gregg Miller
Oyster® VP of Product MarketingFebruary 12
In an ideal world product and product marketing should be embedded in one another’s efforts from start to finish (see my other response on “customer needs” and getting PMM further upstream). In this world product marketing has played an active role in helping set the vision for the feature, doing......Read More
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Carrie Zhang
Carrie Zhang
Square Product LeadNovember 17
Our sales team are always asking us for 3 things: * A kick ass product intro/ overview deck - generally used for reps to go over with prospects * Competitive battlecards - how we stack up against our competition and where we win * Case studies - tangible upside that customers have gotte......Read More
2959 Views