What does your product management team expect out of your product marketers in product meetings, and how do you measure if your team is delivering this effectively to your product management team?
LinkedIn Director of Product Marketing • 1y
What our PM’s expect from PMM is to represent the voice of the customer. This might take the form of articulating customer sentiment about a new-product idea, feedback ab...
4662 Views
Altruist VP of Marketing • 5y
This depends on the nature of the conversation but in general our Product team expects us to come to the table with an educated, data based POV on how to approach a strat...
1501 Views
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Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 4y
It depends what the meeting is. More generally what PM expects from PMMs include: Intelligence on Customers - Trends, NPS data, insights from conversations or a Customer...
557 Views
VMware Senior Director, Blockchain Go To Market | Formerly Accenture, United States Air Force • 5y
In many cases product marketers are the window to the customer. We’ve walked a mile in the customer’s shoes. We have our fingers on the pulse of their needs, problems and...
796 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
To bring the voice of the customer (and all of the external market concerns top of mind to a customer) to help the PM team build the best product possible. Feedback in ...
664 Views
Related Questions
How does your product marketing team usually work with your product team? What in your development tells you are going in the right direction with Product Marketing?How do you work with the Product team to get them to commit to a roadmap? How do you "sell" them the idea that it is important?Can you share advice for the first product marketer at a company for influencing the product roadmap?I'm planning to launch a new product at a large event soon and am in the process of creating a 'Product bible' for everyone who will be on the floor talking about the product. Do you have any examples of things you would include aside from the obvious (pricing, target customer, key benefits, use cases etc)? What has worked well (or not) when positioning your product marketing team within a larger marketing org?