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4 Answers

Vishal Naik
Google Product Marketing Lead • December 7
To bring the voice of the customer (and all of the external market concerns top of mind to a customer) to help the PM team build the best product possible. Feedback in review cycles or direct questions in 1:1s between leads helps. But its also valuable to read the room when you sit in on meet......Read More
437 Views

Joshua Lory
VMware Senior Director, Blockchain Go To Market • January 6
In many cases product marketers are the window to the customer. We’ve walked a mile in the customer’s shoes. We have our fingers on the pulse of their needs, problems and feedback. We meet with customers, sales and partners regularly to understand the market forces at play. We are in the best pos......Read More
705 Views

Anna Wiggins
Bluevine Sr. Director Product Marketing, Insights, Copy & Content • August 12
This depends on the nature of the conversation but in general our Product team expects us to come to the table with an educated, data based POV on how to approach a strategy or a problem. However, I would reframe the second part of your question. We are not delivering to our Product team, instea......Read More
715 Views

Jeffrey Vocell
VP of Product Marketing • July 22
It depends what the meeting is. More generally what PM expects from PMMs include: 1. Intelligence on Customers - Trends, NPS data, insights from conversations or a Customer Advisory Board. In other words, what are you hearing from customers or trends in data are you seeing that should o......Read More
454 Views
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Priya Gill
Momentive (SurveyMonkey) Vice President, Product Marketing • July 1
Not sure I completely answer the question. Typically when I ask candidates to give a presentation, it's less about the specific products they're presenting, but rather HOW they present it. Can the candidate articulate how they effectively approached their GTM strategy, from ideation to execution ......Read More
3137 Views
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Brianne Shally
Nextdoor Head of Product Marketing • January 13
Since PMM is the voice of the customer, it is vital to always be talking to customers. Here's a couple of approaches: - Schedule "Voice of Customer Day": Have day full of customer calls with a specific theme. Bring in cross funcational stakeholders (e.g. Product, Eng, Design, Product Ops, Brand......Read More
1189 Views
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Matt Hodges
Atlassian Head of Marketing, Confluence • December 14
1. Seek first to understand before being understood 2. Focus on identifying where you can deliver the most impact in the short-term 3. Invest in establishing relationships with your closet stakeholders to aid in building trust over time 4. Set clear expectations with your manager on what ......Read More
676 Views
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Laura Jones
Instacart Chief Marketing Officer • December 9
I start by developing a Go-To-Market strategy that identifies the business objective of the launch campaign and articulates the in-focus audience. Once I know what I need to accomplish and who I'm talking to, then I can think about the best channels to land that message. The channels should be......Read More
4368 Views
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Gregg Miller
Oyster® VP of Product Marketing • February 12
In an ideal world product and product marketing should be embedded in one another’s efforts from start to finish (see my other response on “customer needs” and getting PMM further upstream). In this world product marketing has played an active role in helping set the vision for the feature, doing......Read More
1128 Views
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Carrie Zhang
Square Product Lead • November 17
Our sales team are always asking us for 3 things: * A kick ass product intro/ overview deck - generally used for reps to go over with prospects * Competitive battlecards - how we stack up against our competition and where we win * Case studies - tangible upside that customers have gotte......Read More
2959 Views
Related Questions
What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.What's a good strategy to always be talking to customers? It seems so hard to get account teams attention, then get a customers interest, then actually get a call scheduled to for persona, messaging, content, or user research. What’s your approach when you join a new company? What strategies have been working best, and what would you recommend not to try?How do you identify and prioritize the channels for a launch campaign? How should product marketing split feature adoption KPIs with the product team (for B2B self-serve SaaS)What kind of visibility do you have in regards to what pieces of content your reps use most often or which pieces are actually closing deals?