How do you change the culture of your company so that product marketers have more of a voice to influence the product roadmap?
4 Answers
Kodex Head of Marketing & Government Relations • 5y
It's hard to answer this in the abstract (w/o knowing more about your current culture), but these two cultural components have been critical to the influence creds PMM ha...
1454 Views
VMware Senior Director, Blockchain Go To Market | Formerly Accenture, United States Air Force • 5y
First, changing a culture is hard. You can do your best by setting an example, being curious, solving hard problems and helping your peers grow the business. Second, you ...
700 Views
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Instructure Head of Product Marketing | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, Salesforce • 4y
The hard way - you earn it. First, I should clarify that when I think about influencing roadmap, I'm not thinking about it as "getting a feature I think is important ont...
485 Views
Microsoft Director of Product Marketing, Microsoft 365 Security • 4y
We have established a process whereby we partner closely with engineering to condut both qualitative and quantiative market research on areas where we believe there may b...
607 Views
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