How have you secured leadership buy-in to invest in market research to inform ambiguous strategic decisions, rather than going with opinions?
At startups I’ve worked for, leaders have resisted investing in research to validate pre-existing opinions or hunches on strategic direction, because they’ve felt there isn’t time to gather data or that we’ll just land in the same place
2 Answers
Salesforce Senior Director of Product Marketing • 15h
This is an important issue. Why leadership resists the request to do research is often twofold. One, they think it's going to slow them down too much, and two, they think...
4 Views
Apollo GraphQL Principal Product Marketing Manager • 14h
The most effective approach is framing research as a revenue opportunity, not a nice-to-have. Leadership moves faster when they can see a direct connection between what y...
15 Views
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