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How to use AI for market research?

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  1. Kaitlyn Barnard
    Kaitlyn Barnard

    Apollo GraphQL Principal Product Marketing Manager • May 20

    If you want to go deeper on the tactical side of using AI for research, here is how I actually use it day to day: Choose the right tool for the job: I use Claude and ChatGPT regularly and they have different strengths. There is also a growing ecosystem of PMM-specific AI tools out there worth exploring. That said, I still prefer building my own workflows in Claude or ChatGPT. You get more flexibility and control over the output, and it's one less tool to add to your stack. Competitive intelligen ...Read More

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