Apollo GraphQL Principal Product Marketing Manager • 1mo
The first step is getting clear on what decision the research needs to inform. Unfocused research takes forever. Know exactly what you're trying to answer before you start collecting anything. A few ways to work efficiently: Start with what you already have. Internal data, existing research, sales call recordings, review sites. You have a lot of existing insight right in front of you before even needing to go external. Use AI to compress synthesis time. Summarizing transcripts, tagging themes, ...Read More
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