Apollo GraphQL Principal Product Marketing Manager • May 20
Not having customers doesn't mean not having access to your target persona. You just have to be more creative about where you find them: Tap your network: First and second degree LinkedIn connections who match your ICP are a great starting point. Oftentimes, people love to talk about what they’re working on and the challenges they run into. Find them where they already are: Reddit, Slack communities, Discord servers, and LinkedIn groups. Your target persona is already hanging out somewhere. Go t ...Read More
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