Apollo GraphQL Principal Product Marketing Manager • May 20
Not everything needs to make a huge splash. This is where having a tiered launch system helps manage expectations. Some features aren't going to get the same amount of eyeballs as others. And that's ok! If everything gets a full launch moment, nothing feels important. Here are a few ways I approach positioning non-remarkable features: Lead with impact, not the feature. Even for small updates, find the "so what". Lean into the reason the feature was built in the first place. Sometimes even just a ...Read More
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