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How does market research look like for start-ups vs scale-ups? Do you have any frameworks?

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  1. Kaitlyn Barnard
    Kaitlyn Barnard

    Apollo GraphQL Principal Product Marketing Manager • May 20

    This is different at every company I've been at! At startups, it's typically up to you and a bit more scrappy. Trying to get as much information as you can with very minimal resources (i.e. Google is your best friend). At bigger companies, I tend to see they have a lot more resources, whether that is dedicated data or research teams, or just budget to invest in better research tools or outside research firms. I don't have one favorite framework. I tend to find that the best choice is: The one th ...Read More

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