What are some common mistakes that companies make when trying to differentiate their products from competitors?

A common mistake I see is immediately going from "positioning" to "features." What your product does is far less important than what it helps your customers do, and chanc...

The biggest mistake is to focus on what the competitor does versus what the customer cares about. Don't start with what the competition is doing or not doing, start with ...

I can think of several common mistakes companies make when trying to differentiate their product. However, I'm going to focus on a few key ones: Overemphasizing featur...

The biggest mistake I have seen marketing teams make when trying to differentiate their products from competitors is to "differentiate" by renaming industry-accepted term...

Generally speaking, I think buyers are skeptical of "first", "only" or "best at" claims from vendors. I prefer to take a softer tact in messaging by acknowledging competi...

Lack of deep understanding of the target audience: Differentiation should be based on a thorough understanding of the target audience's needs, preferences, and pain poin...

One of the most common mistakes companies make when trying to differentiate their products is focusing too much on feature comparisons rather than customer outcomes. Comp...

I think everyone forgets about "status quo" and "no solution" competitors. These two more often than not - make up the vast majority of whitespace / addressable market fo...

The BIGGEST mistake companies make with positioning is not including the entire company in the exercise and making it just a marketing exercise. The next mistake I’ve see...

I’ve seen product teams and sales teams get so beaten down by focusing too much on competitors. Here are the top 3 biggest mistakes I’ve seen. Companies get too caught up...

They either pay no attention to how their competitors are positioned or they copy a competitor's position. Plus they don't have an effective way to determine if their pos...