How do you coordinate and work cross functionally with the product marketing team to create commonly shared KPIs?
Flexera Chief Product Officer | Formerly Rackspace, Dell • 3y
Great question. To create a powerful partnership between Product Marketing (PMM) and Product Management (PM) it's essential for you to have a common set of KPIs that he...
1841 Views
Unity Principal Product Strategy • 1y
See question: “What are good OKRs for product management?” for a general introduction to the topic. See question: “How do you approach setting crisp KPIs and targets for ...
1508 Views
strongDM Sr. Director, Product Management • 3y
Product teams that don't have strong collaboration and communication with the product marketing team fail to deliver a delightful customer experience. These siloed produc...
581 Views
Adobe Senior Director of Product Management, 3D Category • 11mo
The process to make this is different between every team, but the mindset is the same: I believe marketing team should sit around the table with the rest of the product t...
664 Views
Gainsight Director, Product Management • 2y
A seamless way to created Shared KPIs would be to blend and work together on building features. While defining say a PRD, work with Product Marketing team to create a 1 ...
432 Views
Related Questions
How do you break down responsibilities and KPIs for product launches between product management and marketing?How would you change a product team/organization to be more KPI driven? How should product split feature adoption KPIs with the product marketing team?How do you think about shared KPI’s with your engineering team? And what are ones that product teams often miss?How do you define the proper KPIs for your specific product and product team?How do you drive alignment across all parts of the organization?