Leandro Margulis

Head of Product, Prove

Content

What is your favorite product marketing interview question and the best answer you've heard?

Leandro Margulis

Prove Head of Product • September 8

Well, the question of "What is Product Marketing" Could mean different things at different companies, but my answer is that we provide the voice of the market and the voice of the customer internally to the product manager so we can build products that resonate with our audience, and we are the v......Read More

5668 Views

What's your best product marketing 30-60-90 day plan to make a big impact at a new company?

Leandro Margulis

Prove Head of Product • September 8

Congrats on the new role! Very excited for you. I agree that it is good to have a 30-60-90 day plan and to make sure you can show progress and positive impact early yo make a good impression. That said, I would suggest you give yourself some time during the first 30 days to absorb as much as you ......Read More

5293 Views

What is your advice for PMM to work well with Product and Sales?

Leandro Margulis

Prove Head of Product • September 8

Make sure you have periodic meetings scheduled with each separate and some times with both together. As PMM, we bring the "voice of the customer" and the "Voice of the market" from the outside in, and we provide the messaging and positioning for the go-to-market strategy for the "inside out", so ......Read More

817 Views

I'm a senior PMM and the first marketing hire at a product-led-growth B2B startup. Do you have any advice on building out the marketing team as the company grows?

Leandro Margulis

Prove Head of Product • September 8

It makes sense that the first marketing hire on a product-led organization is the Product Marketing lead :). I would say put your strategy together and depending on the priorities you will see what kind of marketing hires you need, vs perhaps going with external agencies for some marketing activi......Read More

737 Views

How do you make the jump from senior manager to director level in product marketing?

Leandro Margulis

Prove Head of Product • September 8

I am more about roles than hierarchies, and Sr. Manager or Director may mean different things at different companies depending on their size and level of development / maturity of the company. I would be more focused on the role, increasing responsibilities and impact than titles so you can write......Read More

701 Views

How can I effectively answer "tell me a time when you launched a new product/feature" if you are new to PMM and have never actually done that?

Leandro Margulis

Prove Head of Product • September 7

Have you help others launched products or features and you can talk about what exactly you did in that process? Or have you launched any type of campaign, event, etc where you can showcase the skills that are transferable to a product launch that you can talk about? A lot of the skills needed to ......Read More

600 Views

What are the most important soft and hard skills Product Marketing Managers can build to become successful in their field going forward?

Leandro Margulis

Prove Head of Product • September 8

One of the main skills I see to success in PMM im Empathy. Empathy in the sense of being able to to put yourself in other people's shoes. You are the customer and market advocate internallt and the product advocate externally, so understanding those different perspectives can help a LOT in any PM......Read More

496 Views

Given that Product Marketing role definitions and skills vary so much by company, how do you develop a transferrable career path if you end up switching firms along the way?

Leandro Margulis

Prove Head of Product • September 8

This question reminds me of Reid Hoffman's book "The Startup of You". If you think of yourself as a startup, think about which skills you have and are good at, what others you want to learn, and see how you can hone on those skills in your current or upcoming role as well as which other skills yo......Read More

438 Views

What comes after head of PMM, e.g. if you want to move to VP of a marketing team, how to do that? And how to ensure that you're getting knowledge of other marketing functions (e.g. paid) so that you are equipped to lead an entire marketing team (vs. just a PMM discipline)?

Leandro Margulis

Prove Head of Product • September 7

Product Marketing could be under Marketing or Product depending on the organization. The good thing about a Product Markering role is that the role, by its nature, interacts with many different parts of the business, from Sales to Marketing to Product, so Product Marketing gives you an opportunit......Read More

430 Views

How do you drive alignment across the exec team on messaging

Leandro Margulis

Prove Head of Product • September 8

This is an iterative process, and always better to over-communicate than under-communicate, so we can get everyone's feedback and input and people feel they have been heard and their input taken into consideration. Even if you do not end up going in a certain way, be able to explain why not and w......Read More