Leandro Margulis
Head of Product, Prove
Content
Leandro Margulis
Prove Head of Product • September 7
Well, the question of "What is Product Marketing" Could mean different things at different companies, but my answer is that we provide the voice of the market and the voice of the customer internally to the product manager so we can build products that resonate with our audience, and we are the v......Read More
3381 Views
Leandro Margulis
Prove Head of Product • September 7
Congrats on the new role! Very excited for you. I agree that it is good to have a 30-60-90 day plan and to make sure you can show progress and positive impact early yo make a good impression. That said, I would suggest you give yourself some time during the first 30 days to absorb as much as you ......Read More
2564 Views
Leandro Margulis
Prove Head of Product • September 7
Make sure you have periodic meetings scheduled with each separate and some times with both together. As PMM, we bring the "voice of the customer" and the "Voice of the market" from the outside in, and we provide the messaging and positioning for the go-to-market strategy for the "inside out", so ......Read More
503 Views
Leandro Margulis
Prove Head of Product • September 7
I am more about roles than hierarchies, and Sr. Manager or Director may mean different things at different companies depending on their size and level of development / maturity of the company. I would be more focused on the role, increasing responsibilities and impact than titles so you can write......Read More
471 Views
Leandro Margulis
Prove Head of Product • September 7
One of the main skills I see to success in PMM im Empathy. Empathy in the sense of being able to to put yourself in other people's shoes. You are the customer and market advocate internallt and the product advocate externally, so understanding those different perspectives can help a LOT in any PM......Read More
398 Views
Leandro Margulis
Prove Head of Product • September 7
This question reminds me of Reid Hoffman's book "The Startup of You". If you think of yourself as a startup, think about which skills you have and are good at, what others you want to learn, and see how you can hone on those skills in your current or upcoming role as well as which other skills yo......Read More
395 Views
Leandro Margulis
Prove Head of Product • September 7
It makes sense that the first marketing hire on a product-led organization is the Product Marketing lead :). I would say put your strategy together and depending on the priorities you will see what kind of marketing hires you need, vs perhaps going with external agencies for some marketing activi......Read More
379 Views
Leandro Margulis
Prove Head of Product • September 7
Product Marketing could be under Marketing or Product depending on the organization. The good thing about a Product Markering role is that the role, by its nature, interacts with many different parts of the business, from Sales to Marketing to Product, so Product Marketing gives you an opportunit......Read More
373 Views
Leandro Margulis
Prove Head of Product • September 7
I would say that providing the voice of the customer and the voice of the marker to the product manager so we can build products that resonate with our audience is key. I would also say that providing the appropriate messaging and positioing for our products to go to marker is critical. In order ......Read More
351 Views
Leandro Margulis
Prove Head of Product • September 7
This is one of the reasons to work for a smaller company where you get a wider scope, there is always pros and cons on each company type. Now if you are in a large company with a small scope, Make the implicit explicit and talk to your manager and others to express your interest in learning more ......Read More
341 Views
Credentials & Highlights
Head of Product at Prove
Product Marketing AMA Contributor
Lives In San Jose, California
Knows About Competitive Positioning, Developer Product Marketing, Consumer Product Marketing, Pla......more