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Leandro Margulis

Leandro Margulis

Head of Product, Prove

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Leandro Margulis
Leandro Margulis
Prove Head of ProductSeptember 8
Well, the question of "What is Product Marketing" Could mean different things at different companies, but my answer is that we provide the voice of the market and the voice of the customer internally to the product manager so we can build products that resonate with our audience, and we are the v...Read More
5998 Views
Leandro Margulis
Leandro Margulis
Prove Head of ProductSeptember 8
Congrats on the new role! Very excited for you. I agree that it is good to have a 30-60-90 day plan and to make sure you can show progress and positive impact early yo make a good impression. That said, I would suggest you give yourself some time during the first 30 days to absorb as much as you ...Read More
5621 Views
Leandro Margulis
Leandro Margulis
Prove Head of ProductSeptember 8
Make sure you have periodic meetings scheduled with each separate and some times with both together. As PMM, we bring the "voice of the customer" and the "Voice of the market" from the outside in, and we provide the messaging and positioning for the go-to-market strategy for the "inside out", so ...Read More
909 Views
Leandro Margulis
Leandro Margulis
Prove Head of ProductSeptember 8
It makes sense that the first marketing hire on a product-led organization is the Product Marketing lead :). I would say put your strategy together and depending on the priorities you will see what kind of marketing hires you need, vs perhaps going with external agencies for some marketing activi...Read More
806 Views
Leandro Margulis
Leandro Margulis
Prove Head of ProductSeptember 8
I am more about roles than hierarchies, and Sr. Manager or Director may mean different things at different companies depending on their size and level of development / maturity of the company. I would be more focused on the role, increasing responsibilities and impact than titles so you can write...Read More
741 Views
Leandro Margulis
Leandro Margulis
Prove Head of ProductSeptember 7
Have you help others launched products or features and you can talk about what exactly you did in that process? Or have you launched any type of campaign, event, etc where you can showcase the skills that are transferable to a product launch that you can talk about? A lot of the skills needed to ...Read More
662 Views
Leandro Margulis
Leandro Margulis
Prove Head of ProductSeptember 8
One of the main skills I see to success in PMM im Empathy. Empathy in the sense of being able to to put yourself in other people's shoes. You are the customer and market advocate internallt and the product advocate externally, so understanding those different perspectives can help a LOT in any PM...Read More
534 Views
Leandro Margulis
Leandro Margulis
Prove Head of ProductSeptember 8
This question reminds me of Reid Hoffman's book "The Startup of You". If you think of yourself as a startup, think about which skills you have and are good at, what others you want to learn, and see how you can hone on those skills in your current or upcoming role as well as which other skills yo...Read More
439 Views
Leandro Margulis
Leandro Margulis
Prove Head of ProductSeptember 7
Product Marketing could be under Marketing or Product depending on the organization. The good thing about a Product Markering role is that the role, by its nature, interacts with many different parts of the business, from Sales to Marketing to Product, so Product Marketing gives you an opportunit...Read More
439 Views
Leandro Margulis
Leandro Margulis
Prove Head of ProductSeptember 8
This is an iterative process, and always better to over-communicate than under-communicate, so we can get everyone's feedback and input and people feel they have been heard and their input taken into consideration. Even if you do not end up going in a certain way, be able to explain why not and w...Read More
418 Views
Credentials & Highlights
Head of Product at Prove
Product Marketing AMA Contributor
Lives In San Jose, California
Knows About Growth Product Marketing, Product Marketing Soft and Hard Skills, Solutions and Platf...more