Max A.
Product, Google
About
I help companies serve more customers. I'm a techno-optimist who believes in the power of meaningful innovative products to solve real-world problems. Say hi on twitter.com/maxan and check out my blog about tech, startups, growth, and marketing: m......more
Content
Max A.
Google Product • July 12
Here are some of my favorites: * Open-ended / ice-breaker: "Can you tell me about yourself / your experience?" * Motivation / Research: "Why are you interested in the company and this position?" If the answer is too generic / short, follow-up with "What do you know about the company?" *......Read More
2303 Views
Max A.
Google Product • November 14
This is a red flag for me: * Answering behavioral questions with hypotheticals and generalities as opposed to describing specifics of the projects they worked on and using the CAR model (challenge — action — results). If I can get no specifics even after I follow-up with clarifying qu......Read More
1103 Views
Max A.
Google Product • May 8
It really depends on your goals and the current situation. In my humble opinion, the value of an MBA is likely to be higher if one or a few of the following things are true about you: 1. You're trying to change your role/function (and having a hard time doing it without a degree) 2. You're trying......Read More
1009 Views
Max A.
Google Product • June 16
It's definitely not a one-stop-shop situation over here. Here is the list of things we use most frequently: 1. Google Analytics for web data (website conversions, traffic, etc) 2. Google VWO for A/B tests 3. Hotjar for heatmaps 4. Kissmetrics dashboards for product data: certain actions taken ins......Read More
724 Views
Max A.
Google Product • May 8
Here are some of my favorites: - hubspot.com – the page is a bit long but I like how it speaks to different audiences - airtable.com – it’s a complex product that can do a thousand things but it's explained and showcased quite nicely - mailchimp.com – centered around benefits and showcases the......Read More
714 Views
Max A.
Google Product • July 19
This depends on the necessary level of detail. We use Google Alerts + an internal Slack channel for ongoing monitoring. As for in-depth analysis, Crunchbase, Angel.co, G2Crowd, Capterra, LinkedIn, Glassdoor, and competitors' websites can be useful. Also, check out this blog post: http://max2c......Read More
669 Views
Max A.
Google Product • June 16
I’ll probably need to write a blog post about it one day. :) For now, here is a brief summary of what we aligned on with the product team in terms of the categories of inputs we need to prepare a successful launch: Earlier in the process: 1. Feature Description 2. Target Audience 3. Use Case and......Read More
545 Views
Max A.
Google Product • May 8
1. Give them interesting and stretching projects: from writing content to pricing and competitive intelligence. 2. Facilitate and incentivize cross-functional work: let them own and drive projects with other teams, e.g. customer sucess, bizops, etc – so that they learn a lot. 3. If you work for......Read More
544 Views
Credentials & Highlights
Product at Google
Lives In San Francisco, California
Knows About Competitive Positioning, Product Marketing Career Path, Product Marketing Soft and Ha......more