How does product marketing own more of the funnel strategy (acquisition, conversion, retention) rather than just support revenue growth reactively?

PMMs can be more proactive to own more of the funnel and customer journey when they expand their expertise to have a say in or own the pricing and packaging strategy. PM...

I partner very closely with the VP of Rev Marketing to make sure we have a coordinated funnel strategy. We are in constant communication and alignment for acquisition, co...

I'll guess you're frustrated with reacting to what your sales team wants rather than what it needs. Instead of "own" I'd like you to focus more on "influence". You will d...

I'm not sure I'm fully understanding the premise of the latter half of this question, so I will address the first part. For those interested in this question, if you can ...