How does product marketing own more of the funnel strategy (acquisition, conversion, retention) rather than just support revenue growth reactively?

4 answers

All related (39)

Head of Marketing for Viva Goals and Learning (Director) at Microsoft • December 1

I partner very closely with the VP of Rev Marketing to make sure we have a coordinated funnel strategy. We are in constant communication and alignment for acquisition, conversion and retention. In add

12 Saves

Elizabeth Brigham

Director, The Jay Hurt Hub for Innovation and Entrepreneurship at Davidson College • January 31

I'm not sure I'm fully understanding the premise of the latter half of this question, so I will address the first part. For those interested in this question, if you can provide me more explanation ar

64 Saves

Natalie Louie

Product Marketing, Senior Director at Replicant | Formerly MobileCoin, Zuora, Hired, Oracle, Responsys • May 5

PMMs can be more proactive to own more of the funnel and customer journey when they expand their expertise to have a say in or own the pricing and packaging strategy. PMMs already connect the dots be

55 Saves

Dave Daniels

Founder at BrainKraft • February 7

I'll guess you're frustrated with reacting to what your sales team wants rather than what it needs. Instead of "own" I'd like you to focus more on "influence". You will do yourself a huge favor if you

20 Saves

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